In honor of national small business week and all my fellow entrepreneurs I am writing this article. Each Spring around the first week of May we celebrate small businesses everywhere. Small businesses create two out of every three new jobs in US and account for 89% of US businesses. Entrepreneurs grow local economies, drive innovation and improve competitiveness. According to the SBA, small business week which was originally planned for this week, May 3-9 has been postponed. However, there is a lot we can do and small businesses need our support now more than ever. Please join me in supporting small businesses;
Buy groceries and products at the local markets or treat yourself to a take-out meal from nearby restaurants.
Use Social Media
Create a post about your business.
Make a post supporting another business.
Follow your favorite local establishments on all their platforms and promote them whenever possible.
Offer a promotion or giveaway.
Purchase a Gift Card Purchase a gift card to be used at a later date. Think about Mother's and Father's Day gifts, graduation presents, and upcoming birthdays.
Review Your Business and Marketing Plans
If you are a business owner, due to the recent events this is a good time to dust off, review, and potentially revise these very important business documents that are the road map to your success. Remember that you are not alone. Seek help from a consultant or another business owner.
Write a "Thank You" Note
Take a moment to write a note to some of your past customers or current employees letting them know how much you appreciate them. Or, if you are a happy customer of a business and prefer the good old fashion hand written note like I do, take time to write a few notes and send them to your favorite businesses.
Reach out to current or past customers, networking associates and ask them to write a testimonial or write a review on Google. Use the testimonials on your website, social media, and other marketing materials.
Support Community and Service Organizations
Reach out to your neighbors, local volunteer groups, community leaders, and the local Chamber of Commerce offering to help where it's needed by volunteering your time and or money.
Life during this pandemic is unpredictable. However, there is a lot to celebrate like; Spring time flowers, teacher appreciation, Mother's Day, nurses week and much more. Take time to find the good!
I want to personally acknowledge and thank all of the employees of the many businesses that I have had the privilege to work with over the years and the busy business owners for picking me to help you accomplish your business goals and dreams through strategic marketing efforts!