Why Is a SWOT Analysis Important

SWOT analysis is a simple framework for analyzing your organization's strengths, weaknesses, opportunities and threats. By using the results of a SWOT analysis you can build on what you do well, address what you're lacking, reduce the likelihood of developments that negatively affect your business, and give your business the greatest opportunity for success.


Strengths are internal characteristics of a company such as skills, resources, capabilities and brands. Weaknesses are internal characteristics such as such as sources of customer or employee dissatisfaction. Opportunities are external market expansion possibilities, technological improvements or competitor weaknesses. Threats come from external factors such as new competitors, dissatisfied customers or changing market needs. With the current pandemic, now is the right time to conduct a SWOT analysis. Be sure to include all levels of staff in this process and allow your employees to share openly and honestly. Make Marketing Matter

June 16, 2020 | 9 a.m. - 12:15 p.m. via Zoom

A training for individuals seeking competitive advantages during this time of change and uncertainty.

  • shifting strategy

  • SWOT analysis

  • financial forecasting

  • brand development

  • marketing strategies & online sales

Click Here To Register

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