EVENTS & NEWS
April 22, 2020
RCTC Heintz Center
Small Business Marketing on a Small Budget
When you have a small budget it is even more important to be strategic with your marketing effort and dollars to ensure that you get the greatest return on investment. **Attendees will receive templates for developing a marketing plan and social media content calendar.**
During this session, participants should be able to:
Conduct target audience segmentation and profile development
Establish smart goals
Discuss and review marketing strategies (cause marketing, relationship marketing, event marketing, etc.)
Understand Marketing Mix (Online, print, direct mail, etc.)
Review the marketing funnel
Start to develop the Marketing Plan & Content Calendar (work in small groups or individually and have tasks to begin implementing after the class)
**BONUS: Attendees will get one complimentary phone call for 15-30 minute with JLB Marketing & Consulting 1-6 months after attending the session.
This class is in partnership with Rochester College Community Technical, $40 per person click here to register.