PLANNING

Planning Phase

We help businesses develop tailored marketing campaigns and plans that drive results. During the planning phase, we collaborate with your organization to define clear business and marketing goals, create detailed audience profiles and segmentations, develop effective marketing strategies and tactics, conduct comprehensive and SWOT analyses, and review your competition. Our strategic approach ensures your marketing efforts are aligned, targeted, and primed for success ensuring that your marketing budget is used wisely.

During the planning phase, we take the time to fully understand your business and marketing goals. We then work with you to identify your target audiences, which could include:

Acquiring new leads
Nurturing current leads
Turning past customers into loyal repeat clients who advocate for your business through word-of-mouth

There are over 30 different marketing strategies and tactics to choose from, and selecting the right ones for your business is crucial to success. Each strategy must align with your target audiences to be effective.

Strategy vs. Tactics

Many people confuse marketing strategies and tactics:

Marketing Strategies focus on achieving a specific goal and involve understanding your target segments and audiences. It’s about answering the “who, why, and what.”
Marketing Tactics are the specific actions or methods taken to support the strategy—essentially the “how and where.”

We’ll help you map out your overall game plan, which includes your marketing campaigns and marketing and communications plan, to ensure you reach your business and marketing objectives.

Brand Consistency

Before implementing your marketing and communications plan, we discuss your brand and look to see if it is consistent across all touchpoints. We review and help establish your brand guidelines and standards. Brand identity is more than just your logo, colors, fonts, and tagline. It’s about crafting a compelling story and clear messaging that customers can consistently expect every time they interact with your business.

“A brand is a person’s gut feeling about a product, service or organization” –Marty Neumeier

Implementation Phase

After we’ve developed your marketing campaigns or communications plan, we move to the implementation phase. Whether you’re a new entrepreneur or an established business, we’ll guide you through the process of executing your plan.