Why Is Marketing Strategy Important For Your Business's Success?

• Provides you with a clear approach toward achieving business goals and objectives

• Enables you to reach targeted audiences effectively

• Ensures you spend your advertising budget wisely

• Increases your results, conversions, and profits

We help businesses develop tailored marketing campaigns and plans that drive results. Our strategic approach ensures your marketing efforts are aligned, targeted, and primed for success ensuring that your marketing budget is used wisely.

During the planning phase, we take the time to fully understand your business and marketing goals. We then work with you to identify your target audiences, then move on to picking the right marketing strategies and tactics. There are over 30 different marketing strategies and tactics to choose from.

Strategy vs. Tactics

Many people confuse marketing strategies and tactics:

• Marketing Strategies focus on achieving a specific goal and involve understanding your target segments and audiences. It’s about answering the “who, why, and what.” 

• Marketing Tactics are the specific actions or methods taken to support the strategy—essentially the “how and where.” 

Strategies and Tactics

• social media

• cause marketing

• relationship marketing

• event marketing

• retargeting

• promotional/sale

• print

• direct mail

• sampling

• billboards

• radio

• affinity marketing

• email marketing

• undercover marketing

• seasonal

• freebies

• influencer marketing

• cross-sell and upsell

• transactional marketing

• public relations

• television

• affiliate marketing

• door to door

• online/website (SEO & SEM)

• telemarketing

• content marketing

• word of mouth

  
  

We’ll help you map out your overall game plan, which includes your marketing campaigns and marketing and communications plan. We help you pick the right marketing strategies and tactics to reach your ideal customers.

Contact me for more information.