Why Is Marketing Strategy Important For Your Business's Success?
- bjerkejme
- Dec 10, 2020
- 1 min read
Updated: Apr 13
Provides you with a clear approach toward achieving business goals and objectives
Enables you to reach targeted audiences effectively
Ensures you spend your advertising budget wisely
Increases your results, conversions, and profits
We help businesses develop tailored marketing campaigns and plans that drive results. Our strategic approach ensures your marketing efforts are aligned, targeted, and primed for success ensuring that your marketing budget is used wisely.
During the planning phase, we take the time to fully understand your business and marketing goals. We then work with you to identify your target audiences, then move on to picking the right marketing strategies and tactics. There are over 30 different marketing strategies and tactics to choose from.
Strategy vs. Tactics
Many people confuse marketing strategies and tactics:
Marketing Strategies focus on achieving a specific goal and involve understanding your target segments and audiences. It’s about answering the “who, why, and what.”
Marketing Tactics are the specific actions or methods taken to support the strategy—essentially the “how and where.”
social media
cause marketing
relationship marketing
event marketing
retargeting
promotional/sale
print
direct mail
sampling
billboards
radio
affinity marketing
email marketing
undercover marketing
seasonal
freebies
influencer marketing
cross-sell and upsell
transactional marketing
public relations
television
affiliate marketing
door to door
online/website (SEO & SEM)
telemarketing
content marketing
word of mouth
We’ll help you map out your overall game plan, which includes your marketing campaigns and marketing and communications plan. We help you pick the right marketing strategies and tactics to reach your ideal customers.
Contact me for more information.
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