4 Steps to Create a Successful Cause-Based Marketing Campaign

Marketing Cause marketing is not only a "feel & do something good" option for you but it is good for your business. Cause marketing is defined as a type of corporate social responsibility in which a company's promotional campaign has the dual purpose of increasing profitability while bettering society (wikipedia). 

Here are a few tips to consider when incorporating cause marketing into your marketing plan;

1. Find The Right Cause Find a cause that aligns with your business goals and targets a similar audience.

2. Be Genuine

3. Timing Campaigns take a lot of time and energy to plan and implement. Be sure you have staff or consultants like JLB Marketing to help. 

4. Communication Be sure your campaign extends across all channels of communication; email marketing social media, alert the press, etc. 

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