Small Business Marketing on a Small Budget

When you have a small budget it is even more important to be strategic with your marketing efforts and dollars to ensure that you get the greatest return on investment. 

**Attendees will receive templates for developing a marketing plan and social media content calendar.** 

During this session, participants should be able to:

• Conduct target audience segmentation and profiles
• Establish smart goals
• Discuss and review marketing strategies (cause marketing, relationship marketing, email marketing, event marketing, etc.)
• Understand marketing mix (online, print, direct mail, etc.)
• Review the marketing funnel
• Start to develop the marketing plan & content calendar (work in small groups or individually and have tasks to begin implementing after the class)

**BONUS: Attendees will get one complimentary phone call for 15-30 minute with JLB Marketing & Consulting 1-6 months after attending the session. 

This class is in partnership with Rochester Community & Technical College-Center for Business & Workforce Education, $40 per person click here to register.